亚马逊PPC广告必知的31个专业术语

西海四太子

您是否对亚马逊PPC广告困扰？
本帖是亚马逊PPC广告的终极指南
新手必知的31个亚马逊PPC广告专业术语噢
大家可以用以下列表来测试自己是否都记住了噢～
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1. ACoS (Advertising Cost of Sale)
2. Ad Groups
3. Advertising Spend
4. Auction
5. Bid
6. Bidding Type
7. Budding Schedule Rules
8. Budget
9. Budget Rules
10. Click
11. Conversion
12. Conversion Rate
13. CPC (Cost-Per-Click)
14. Sponsored Display
15. Sponsored Products
16. Top of Search Impression Share
17. VCPM (Viewable Cost Per Thousand Impressions)
18. CTR (Click-Through Rate)
19. Impression
20. Keyword
21. Match Type
22. Negative Targeting
23. NTB (New to Brand Orders)
24. RoAS (Return on Advertising Spend)
25. Placements
26. Rule-Based Bidding
27. Search Term
28. Search Term Report
29. Sponsored Brands
30. TACoS (Total Advertising Cost of Sale)
31. Wasted Ad Spend